top of page

Digital Marketing - How It Helps Your Business Grow

Rachael Newman

Nowadays, almost everything can be done online, including your marketing strategy for your business. Digital marketing is one of the fastest-growing marketing formats. What is digital marketing? Digital marketing is the use of websites, apps, mobile devices, social media, search engines, and other digital means to promote and sell products and services. Some digital marketing strategies include content marketing, social media marketing, pay-per-click (PPC) advertising, and search engine optimization (SEO). This form of marketing can be very beneficial to your business, let's find out how.


Digital Marketing Expands Your Business's Reach

Digital marketing does not limit you to your local area, it allows you to reach more people regardless of where you are in the world. With the increasing number of people actively using the internet, this type of marketing is essential to expanding your business reach. Online shopping has taken over and those extra e-commerce sales are very helpful for your business's ROI. The use of hashtags and tagging options on social media allows your business to reach a larger audience in hopes of increasing online sales and your overall profit.


Digital Marketing Is More Cost-Effective

The use of digital marketing allows you to track day-to-day performance so you can see what platforms are performing well and which ones are not, helping confirm campaign budgets for a high return on investment. If you don't know what marketing technique is attracting the most traffic to your business you will not know where to spend the majority of your time and money. A lot of money is wasted when traditional marketing methods are used because you can't always measure the results so if you can avoid running into that issue it will help your business in the long run. Examples of this would include billboard ads, newspaper ads, flyers, and radio advertising because you can't measure the exact number of customers viewing these ads as you can with digital methods. Digital marketing also grants the ability to target specific audiences whereas, with traditional marketing methods, businesses may pay for advertising that doesn't guarantee to reach their target market.


You Can Gather Helpful Data For Your Business

Using digital advertising is very helpful because it allows you to see the data and results from your marketing initiatives so you can understand your business's current and potential customers. You can measure sales revenue, customer retention rate, social media engagement, cost per click, website traffic, conversion rates, and ROAS. Return of Advertising Spend (ROAS) is a marketing metric that measures revenue earned for each dollar you spend on advertising, allowing you to gain insights into the effectiveness of your advertising. This information is detrimental to your business and can help you figure out where you should designate your time and energy.


This image is a chart that shows the best ways to analyze digital marketing data - you can use sales revenue, customer retention rates, social media engagement, cost per click, website traffic, ROAS (return of advertising spend), and conversion rates.

ISSU


Helps Generate Website Traffic

The more digital advertisements you produce, the more people will be directed to your website. High website traffic is great for a business and gives a better chance of closing on more sales. Running ad campaigns is very effective as it can redirect users to relevant landing pages which can significantly boost website traffic. Driving high-quality traffic to your website through targeted advertising campaigns is great because search engines will recognize the relevance and popularity of your site so more people have the chance to see your business and buy your products and services.


Increases Brand Awareness and Customer Engagement

Having a social media presence is very important for any business. The more content you post, the more people are likely to see it. Having the opportunity to schedule posts ahead of time gives your audience consistency in your brand. Consistently marketing for your business will help your customers distinguish your brand from your competitors, giving your brand more recognition. A high level of brand awareness will ultimately lead to more sales, which is why brand awareness should be a priority for your business, especially for startups. Startups don't have that familiarity that existing businesses do so establishing a strong brand identity is essential for gaining recognition, trust, and customer loyalty.


This image shows the words brand awareness at the top of the page. There are several little graphics surrounding the text as well as an arrow going up and a group of increasingly taller bars.

The Ripe Stuff


Digital marketing offers a variety of channels and tools to engage with customers. Interactive websites and social media pages are the best channels for businesses to interact with their audiences. Websites allow customers to engage with the products or services and learn more about what the brand's mission is, and social media platforms allow businesses to interact with their target audiences in real time. Whether that is through live videos, a Q&A story, or surveys there are many different formats to effectively engage with customers.


Digital marketing is very beneficial for new and existing businesses and it is not too late to implement a digital marketing strategy into your business plan. Follow us on our social media pages to learn more about the benefits of digital marketing and how it can help your business grow.



17 views0 comments

Recent Posts

See All

Comments


bottom of page